The Dilemma: Who’s in the audience?
“Building an audience is one of those anxiety-inducing terms, especially when you’re just starting out.”
Really? . . . let go of the idea of building an audience . . . it will build itself.
This ain’t YouTube or TikTok or Twitch . . . its a blog . . . written word . . . take a look at your stats. “Which articles are getting you the most traffic? Probably only a handful of them, less than 5% of your total output.”
Personally . . . when I started my blog 12-15 years ago I was concerned with why people who were reading my posts weren’t commenting . . . then I red . . . past tense of “read” . . . a blurb by a blogger who said that comments and likes didn’t really matter if people were reading yer sht . . . all you have to do is check the stats . . . EZPZ!
“. . . most bloggers feel the need to constantly produce new content, as a way of increasing social shares . . .”
What the fk are “social shares” some kine disease? . . . . u-u-uh . . . and “The more lottery tickets you buy, the more chances to win.” Not necessarily. I used to buy the “scratchers” and had good days and not so good days . . . even got in a “pool” and bought a whole freakin’ roll of tickets . . . bad idea.
“The basic formula tells us, in order to grow an audience, we need to continually attract new readers through a constant input of content.” Should that be “output” instead of “input”?
Oh . . . wait-just-a-minute . . . there’s a goddam formula? . . . “a basic formula” . . . you mean like E=mc squared or a+b(2-1x)(xy) = z+1 . . . zat wat yer sayin’?
My basic formula or premise . . . my raison d’etre is chaos . . . the big “C” . . . K-A-O-S . . . Chaos . . . Change . . . if yer readers can’t accept change . . . well . . . hard cheese.
The “audience” should be fans . . . cos fans be loyal . . .screaming ‘n bellerin’ . . . “Take me up! Take me up! . . . Don’t leave me here all alone!. . . Take me up!”
J.K. Rowling have beaucoup fans (Harry Potter) . . . if they like your stuff they will come . . . and they might become “fans”!
My wife is a fan of the “Cormoran Strike” detective novels . . .
She was telling our 9 year old grandson how much she likes the stories and she was wishing that the author would publish another book . . . our grandson asked her what the author’s name was . . . she said, “Robert Galbraith . . .” and he replied, “. . . that’s J.K.Rowling granma, she writes Harry Potter.”
Robert Galbraith is the pseudonym of J.K. Rowling . . . so-o-o you can blog as someone else . . . a different voice . . . you know . . . let yer alter ego be a “guest” writer on yer blog . . . no one gonna know but you.
And yes . . . “your oldest readers will probably outgrow your blog.”
Shit happens . . . they finally found a girl friend . . . they win the lottery get rich . . . buy a yawt (yatch) . . . waterski like a virgin . . . naked girl on their back . . . die . . . or something . . . adding new content is not bad from a creative standpoint.
“As you write and establish a presence within your niche, you’ll almost certainly gain traction because of your constant input of content rather than in spite of it.” . . . kinda confusing contradictory statement . . . neh ?
Think of the times you searched Google. What were you searching for?
“Search engines force you into an unsustainable creative output mode” . . . search engines are crap . . . fkn’ algorithms . . . “search engines supply a constant stream of people looking for specific content on a certain topic.
(pause . . . take a deep breath)
Q: Is PROBLEM solving a blogging responsibility? Should you be concerned with/about people’s “problems”?
I don’t blog to solve people’s problems . . . I’m a storyteller . . . I tell stories . . . I share my life experiences . . . that’s all . . . I’m an informant . . . explaining high-context stuff . . . poeta.
. . . people surf the web because they want a solution . . . to know how-to-do something . . . people who read my blog stumble on it thanks to a search engine . . . keywords . . . I know cos I check . . . I want to know . . . I need to know.
Some people might read previous posts . . . I hope . . . sometimes I talk about cooking . . . telling a story about my experiences cooking . . . packaged prepared food . . . adding extra ingredients . . . innovating . . . tossing ideas around like salad . . . but I don’t solve problems . . . I just add new flavors . . . I think of myself as a catalyst . . . a spark generator.
“Creating derivative content for social media, podcasts, and YouTube channels.” Don’t waste yer time . . . focus on what truly matters – the blog . . . quality content.
Your brain platter can only hold so much noodle before the pile starts spilling over onto the floor and you find yourself in the middle of big squirming puddle of food . . . . a toe-jam mukbang . . .
“Rather than feeling pressured to produce more, the best course of action is to produce less, but of higher quality.”
Research . . . research . . . research . . . even if you know the story firsthand start-to-finish . . . like “been there, done that” . . . enrich the story.
Enrichment . . . and I hate that w-o-r-d . . . grant writers use it a lot.
In closing . . . might I be so presumptuous as to remind you again of what my photography instructor at UCLA said to me, “Don’t let your photography become precious . . . if you do it will turn to shit.” Same goes for blogging . . . writing.
Thanks Barbara . . . I’m keepin’ it fresh . . . thinking of the Polaroids.